During the current pandemic, unprecedented activity and intriguing patterns in media attendance were noted. The global pandemic has changed the way consumers connect with news, entertainment and other content.
The emergence of coronavirus has spurred a large increase in news production, but also an important fact is that news is now mostly sought after in online formats.
The state of emergency caused by the pandemic has further boosted the viewership of television and online news, even in addition to distrust of news sources and concerns about the disinformation that is spreading. Facebook and Whatsapp have proven to be the main channels for spreading fake news, according to the Reuters Institute.
The Reuters Institute also writes in its annual report on digital news that the pandemic contributed to the accelerated appearance of the technological revolution. First of all, it refers to the growth of smartphones as an interface for watching or following news.
When it comes to video news, in a large number of countries, including the United Kingdom, Australia, France and South Korea, people under the age of 35 prefer to read rather than watch the news online, the Reuters Institute points out. Testimony about the media from the point of view of the audience ”which shows the communicative needs of citizens during a state of emergency, isolation, completely minimized social contacts, loneliness of many, changed life habits, as well as changes in daily activities. At that time, the publication concluded that “Writers of media diaries turned to internet portals, instead of listening to and watching news in traditional media, because, as they say, ‘bad news is easier to submit in writing’.”
The change in the situation in the world was the cause of the change in the way of spending time on the Internet and social networks. The choice of content to follow has changed, as has the attendance of the platform. In a complex, fluid and dynamic environment, the most visited social information network is Facebook (77 percent of the online population uses Facebook for news). This social network is used almost three times more often than Instagram, YouTube or Viber to find, reading, watching sharing or commenting on the news, and almost five times more than Twitter and nine times more than Whatsapp.
Innovations on social networks such as Instagram stories are especially recognized among younger audiences and are on the rise. entertaining social content.
On the other hand, in order to overcome the consequences that the pandemic brings, the visitors of social networks provided support to each other in various ways. Small private individuals, markets and other types of business have found their place in Facebook groups, where they seem to be able to make money on their products without hindrance.
One nice gesture during a pandemic is the introduction of cultural content through online platforms. To the great joy of the audience, although they did not have the opportunity to go to the theater, museum or concert, they could follow these wonderful notes of big concerts and speeches of the most famous actors in the world from various locations around the world.